Real Trailer Research & Analysis
Trailers are considered to be film advertisements which is released weeks or months before a certain film will be released for public viewing. Researching and analysing real trailers is incredibly important when creating our own trailer. It not only gives us inspiration on how to build our trailers but it also gives us an introduction into trailers after studying Opening Title Sequences for so long. Whilst researching pervious trailers also gives us a feel on a new story line to create our trailers around.
We have chosen to analyse the the Official trailer of 'The Woman in black(2012)' even though our horror is based on a slasher genre, this trailer portrays it's supernatural genre extremely effectively. The sound used throughout this trailer was cleverly used, with Diegetic and Non-diegetic; making the trailer effective. The use of the childs voice to read the poem with the use of the toys making a Diegetic sound really made it more creepy and added to the overall genre of the horror. This trailer is very effective as it hasn't given too much of the story away (this can be hard to do) but at the same time they've managed to intrigue the audience. The use of the word 'she' adds suspense and makes the audience wonder who 'she' is.
We have also decided to analyse the trailer of 'The Conjuring (2013)'. From the very beginning of this trailer, the supernatural feel is portrayed. This is an effective format as straight away the audience are intrigued rather than waiting half way into the trailer to find out what has happened. The editing is fast paced to show that there is a lot happening and to create suspense for each shot to come. The trailer appears to focus more on the Warrens, as they appear in almost every scene, showing that they are the main characters in this film. The lighting is majorly dark scenes used again to show the darkness that's going to be seen through the film/trailer. Although our trailer isn't based on supernatural fields, this was still a useful trailer for us to research.
Trailer Analysis - Further Depth
Sinister 2 Official Trailer - sequel
Lighting: The first shot of this clip is a black and white film. This has been done in order to resemble the vintage film they're watching - a black and white effect usually sets a darker tone on the shot too as it is all obviously used in dark colours, illustrating just how damaging/withheld the horror is. However, once the camera is focused away from the television, the shots are in a natural lighting; this is done in order to emphasise the contrast between normality and the twisted lengths the director goes to in order to reveal the truth behind Sinister. 30 seconds into the trailer after the children have gone to bed, the lighting becomes darker and the black darkness begins to fill the screen, leaving just a little colour (of which is mostly dark colours used). The large area of blackness restricts the audience from knowing what is going to happen and who could be lurking in the darkness. The lighting techniques become a lot more enhanced and more natural when there are shots of newspapers, this is the representation of how different the real life investigation is to the horror that's taking place in the clip. These are used so the audience can build a connection with the character and feel the emotions he is feeling throughout the film. The colours in the projected film (about a minute into the clip) being so light is done in order to reel the little boy in as it would appear to be more bright than what it is that he's going through in the movie. When the children are playing outside, it's a sunny bright day and as soon as they enter the house it is dark and grungy again, reminding us that that's where the horror is taking place and that's the place that he's trying to stay clear of.
Camera angles: The first shot of the children sat on the sofa is a mid-shot, this is used in order to represent the equality they have in the film at this moment and to resemble their vulnerability as it doesn't show any dominant character; until, the first shot of the mother is at a low angle in order to show her importance and it's also from the children's point of view to again emphasise how vulnerable the boys are. The camera on the next shot is again on a low angle shot, this is when the whole family are walking up the stairs, this would maybe show they're equal in the eyes of whatever is about to haunt this innocent family. A lot of close-ups are used in this clip when the camera's focused on the investigator, this is to show his importance in the clip with his role of possibly rescuing the family. 47 seconds in when the little boy wakes up in bed and the children gather around him, there is a low angle shot to present the children as troubling the boy and them being overpowering to him (this resembles the majority of the film as their power overrules his). Close up shots are used in this clip to make the audience intrigued in by a tiny aspect of the shot, this is effective because after a closeup after the focus on one object, there's a jumpy scene.
Sound: At the beginning of the trailer there is a non diegetic sound in the background and it sets a weary atmosphere to the video; this quiet sound in the background is to make sure there's no dead silence so that the audience is always focused on the chance that there is going to be a jump/suspense. About 30 seconds into the clip there's a loud non diegetic sound that arises awareness to the drama that's taking place for example in this case it's the sinister man that's standing above the little boy; this sound is set to frighten the audience and make them more scared with the music alongside the scare in the clip itself. The sound also fades when going out of the video clip and onto the titles/ subtitles
Saw 1 - The Official Trailer
righting:
From the start throughout to the middle of this trailer they have used green strobe lights to create a grunge effect and to add suspense and an indication to the audience how this film is going to pan out. It almost represents how dark this film, is going to be. This lighting also gives a hospital effect creating suspicion on what could happen.. for those who know what Saw is about this is a perfect representation as it all revolves around destructing the human body. However, after the first scene with the girl attached to a chair the lighting improves as we focus on another victim. The lighting used in this shot again represents a hospital like scenario but instead with a white light - this could give an indication to the audience that this man has more of a chance of survival. Throughout the trailer there are then fast shots of all different lightings, some in the green light, white light, natural light and there are some shots that are filmed in a very dark atmosphere. These colours all represent the trailer perfectly and the different lighting used all fit into the shots they're surrounded by. This use of lighting is shown in many horrors as it's a clever way of creating suspense. In our trailer we aim to use a hospital like lighting as we too are basing our trailer around the destruction of the human body.
Camera Angles:
At the beginning of the trailer the shots are majorly close ups - this adds effect as the audience are focusing on a certain aspect and it also creates suspense as the audience is so close to the subject, any action made will startle the audience as they are paying close attention. As well as close ups of the victims, there are close ups of the torturing techniques that are being used/the weapons. For example, there's an extreme close up of the girl's hand tied to the chair with her struggling and it hurting her - this is something we too wish to use within out trailer as it adds suspense to whats happening. However, as well as close ups used to add suspense and intrigue the audience - long shots are also used in order to give us a sneak peak of what's surrounding the victims whilst they're tied up... This lets us see what it is Jigsaw is planning and around the victim there are always clues how to get out/to survive, giving the audience the thrill factor and making us want to help the victim.
Sound:
At the beginning of the trailer suspense music is used.. this is something that most trailers use as it creates the audience to build up their suspense. Meaning once something happens that's loud, the pace up beats and the audience is then enticed in the thrill. Fact paced loud music is needed in this trailer as it's a film that is based majorly on the shock factor. We are going to use this fast paced music to resemble the same feeling that Saw aimed to achieve. The majority of diegetic sound that is used in this trailer are screams, moaning of struggling and trying to escape and within the second half of the trailer dialog appears when the man is filmed in the bathroom atmosphere. This takes away from the suspense but adds to the storyline of the film, as this is the first sequel it is clever for them to have done this as it helps the audience understand what the film is all about.
From the start throughout to the middle of this trailer they have used green strobe lights to create a grunge effect and to add suspense and an indication to the audience how this film is going to pan out. It almost represents how dark this film, is going to be. This lighting also gives a hospital effect creating suspicion on what could happen.. for those who know what Saw is about this is a perfect representation as it all revolves around destructing the human body. However, after the first scene with the girl attached to a chair the lighting improves as we focus on another victim. The lighting used in this shot again represents a hospital like scenario but instead with a white light - this could give an indication to the audience that this man has more of a chance of survival. Throughout the trailer there are then fast shots of all different lightings, some in the green light, white light, natural light and there are some shots that are filmed in a very dark atmosphere. These colours all represent the trailer perfectly and the different lighting used all fit into the shots they're surrounded by. This use of lighting is shown in many horrors as it's a clever way of creating suspense. In our trailer we aim to use a hospital like lighting as we too are basing our trailer around the destruction of the human body.
Camera Angles:
At the beginning of the trailer the shots are majorly close ups - this adds effect as the audience are focusing on a certain aspect and it also creates suspense as the audience is so close to the subject, any action made will startle the audience as they are paying close attention. As well as close ups of the victims, there are close ups of the torturing techniques that are being used/the weapons. For example, there's an extreme close up of the girl's hand tied to the chair with her struggling and it hurting her - this is something we too wish to use within out trailer as it adds suspense to whats happening. However, as well as close ups used to add suspense and intrigue the audience - long shots are also used in order to give us a sneak peak of what's surrounding the victims whilst they're tied up... This lets us see what it is Jigsaw is planning and around the victim there are always clues how to get out/to survive, giving the audience the thrill factor and making us want to help the victim.
Sound:
At the beginning of the trailer suspense music is used.. this is something that most trailers use as it creates the audience to build up their suspense. Meaning once something happens that's loud, the pace up beats and the audience is then enticed in the thrill. Fact paced loud music is needed in this trailer as it's a film that is based majorly on the shock factor. We are going to use this fast paced music to resemble the same feeling that Saw aimed to achieve. The majority of diegetic sound that is used in this trailer are screams, moaning of struggling and trying to escape and within the second half of the trailer dialog appears when the man is filmed in the bathroom atmosphere. This takes away from the suspense but adds to the storyline of the film, as this is the first sequel it is clever for them to have done this as it helps the audience understand what the film is all about.